What are some of the
easiest approaches to getting his presence on the Internet quick?
Since our friend’s brother doesn’t have much money or time,
we should focus on a brochure style website and possibly a media presence on YouTube.
With a presence on YouTube we could use video highlighting the arcade, then subsequently
post links on our brochure style website and vice versa.
Social media platforms are usually free such as Facebook,
Instagram, and Twitter. Facebook can serve our needs much like a brochure style
site.
Given his target
audience how would that influence your choice?
Since this project will be for a retro arcade it would be
best to use various social media platforms. The reason is that our product
caters towards Millennials (individuals under the age of 36) and majority of Millennials use social media everyday.
Which approaches
would be too large for this project?
Due to our budget constraints, it is best to avoid creating
a full blown website at this time. The cost associated with hiring a web
designer, web hosting/maintenance, and a domain registrar would be outside the
scope of our project.
Just to give you an example of the cost associated with outsourcing
website creation, I have placed below what you would typically receive with the
Economy Package and domain registrar using the hosting site GoDaddy.com.
For the example we will also be using GoDaddy.com for the
web site design portion of this project. GoDaddy.com will provide templates for
the look of the pages for a 5 page website and the turnaround time is as little
as two weeks.
The Economy package
for hosting:
- Total cost of $135.75 per year with a 12 month contract
- No set up fee
- No ad banners or pop-ups
- 99.9% guaranteed uptime
- Best-of-breed routers, servers, and firewalls
- 24/7 support and maintenance on the web.
- SEO
- Secured Site
- Virus protection
The domain registrar
cost and amenities:
- Total cost is $12.99 a year to register the domain
- Parked Page: GoDaddy.com will park the retro arcade’s unused domain names and presents the visitor with a professional page.
- Domain forwarding a masking: Directs any domain name the retro arcade owns to the website.
- Total DNS control: Manage my DNS records, FTP, e-mail, sub-domains, and website location all from one control panel.
- Getting started guide
- Change of registration: Assign the retro arcade domain name to someone else or change the contacts for the retro arcade domain online anytime.
- Status alerts: Monitors the status of the domain and gives instant alerts if there’s been a change.
- Domain locking: Prevents accidental or intentional transfers of the domain ownership and stops anyone form redirecting the non-profits name servers.
The total cost will be approximately $1079.88
per year which comes out to $89.99 per month. This route would be something to
look at in the future, but is outside of our time and budget currently.
In the end it is up to you, the project manager, to make the best decisions to fulfill your client's needs, but as you can see there are plenty of options to achieve a quick and inexpensive digital presence.
For this blog I created a
simple Facebook page for our fictional project:
No comments:
Post a Comment